Promotional campaign for future hosts and ambassadors of Harpa, the new concert and conference centre
The management of the Icelandic Convention & Incentive Bureau and Portus invited representatives of international associations in Iceland as well as Iceland’s 300 leading companies to the centre which is being constructed by Reykjavík harbour. The purpose of the gathering was to show the potential that Harpa offers for holding international conferences in Iceland. “The guests we have invited to Harpa have influence and connections in the association and business worlds. We encourage them to help us raise awareness abroad of Iceland and of Harpa, a very attractive conference venue.

We want to establish good lines of communication with our ambassadors, and to let them know what Reykjavík has to offer in the conference arena,” said Anna R. Valdimarsdóttir, the Bureau’s manager. “Harpa will be open in May 2011. It will offer the best possible facilities for conferences, and it will certainly put Iceland on the map as a location for events of this type,” said Pétur J. Eiríksson, Chairman of Portus, Harpa’s holding company.

Iceland - exciting new territory for conferences

Overseas interest in holding conferences in Harpa is growing measurably. Experience shows that the number of conferences and meetings increases when a large conference centre is taken into use. The Icelandic Convention & Incentive Bureau’s manager is convinced that the market will respond quickly, and that before long Iceland will be hosting a record number of conferences.

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