At the recent edition of the leading MICE trades how IMEX Frankfurt, Messe Berlin premiered its virtual tour of its new multi-purpose hall hub27 Berlin.
The tour enables meeting planners to experience how the large hall can be divided into a number of smaller units. At www.hub27-berlin.de, event professionals can obtain a realistic impression of the future congress and trade show hall, which offers a column-free main hall with 10,000 m² of event space, mobile partitions and multi-purpose entrance and conference areas as well as a roof terrace.
"The virtual display of hub27 Berlin is very helpful, because many organisers plan their congresses many years in advance. This enables them to already examine the additional opportunities available in Berlin", according to Iris Lanz, Head of the Berlin Convention Office and Director Conventions for visitBerlin.
For Messe Berlin the new hub27 Berlin is an important stage in the implementation of a long-term master plan for the redevelopment and modernisation of the city's exhibition grounds. The multi-purpose hall is due to open in April 2019, augmenting Berlin's existing range of facilities for major events, congresses, conferences and exhibitions – under the slogan: More Berlin.