The attractiveness of Croatia, a destination that has hosted the likes of Google, Dell and Mercedes-Benz in the past, has been proven time and again.
Croatia has 10 sites under the protection of UNESCO, 8 national parks, 11 nature parks and many other examples of outstanding cultural and natural heritage. It is safe and readily accessible by plane, by modern highways and by sea, making it a great choice as a MICE destination.
A multitude of events, including a recent Google think tank conference, which was held in Dubrovnik, have shown the growing appeal of the destination alongside the mounting impact of digitalisation on the MICE sector. This was the first tourism conference in Croatia devoted to online marketing and the reputation of tourism and brought together eminent representatives of tourist communities, consultants and entrepreneurs from the MICE sector. The conference also served as a perfect opportunity to present the most up-to-date tools for more efficient advertising, as well as to raise awareness of the importance of investing in an online business segment, especially in tourism.
Another example of best practice for MICE events is the charming district of Bale near Rovinj in Istria, where Dell EMC held its fourth CEE Distribution Forum. Almost entirely made of stone, this small district was transformed into a conference venue, becoming a perfect place for Dell EMC to gather around 200 managers, distributors and delegates from partner companies. For three days, Bale became an exclusive Dell centre and was decorated with the company's world-famous insignia. The reception took place in the main city square and the participants slept in private accommodations. Lectures, discussions and product presentations were held throughout the city, from the castle and the main square to the sports hall. There, an impressive expo space was set up, with Dell presenting its new digital services.
Three cities are the leaders of the MICE industry: Zagreb, the capital with its unique atmosphere, Dubrovnik, one of the most beautiful cities in the world, and Opatija, once a trendy Austro-Hungarian health resort. Equally attractive are the Istrian cities of Rovinj, Porec, Umag and Pula and the Dalmatian cities of Zadar, Sibenik, Vodice, Split and Makarska. In the continental part of the country, Osijek and many others are making rapid strides in the market for congresses. This commitment is evident in the number of new or newly-renovated hotels with well-equipped conference halls for large plenary sessions and for smaller meetings.
Croatia offers the ideal mix of business and leisure, making it an optimal meetings and event location, while offering a great atmosphere for socializing and networking. If you are looking to learn more about Croatia as a potential MICE destination, you may want to visit Meetex, the first ever Croatian meetings industry B2B gathering, as unique as Croatia itself. Go to Zagreb from 19 to 21 March 2019 and you will have an opportunity to see for yourself.
Croatia offers the ideal mix of business and leisure.